Zillow Showcase: Give Buyers More Than a First Look

What this means for your home

• A stronger first impression. Showcase’s elevated listing design gives property media a prominent role, with large images and a more immersive presentation.
• A clearer sense of the layout. Interactive floor plans and Zillow 3D Home tours help buyers connect individual rooms to the home’s overall flow.
• More visible in the search. Priority placement in Zillow search and map results, including prominent map imagery, helps the listing stand out while buyers browse.
• Another route to interested buyers. Dedicated email alerts introduce Showcase listings to interested shoppers.
• Room-by-room discovery. Featured rooms bring related photos together, and I review the carousel and room selections rather than leave the first impression to chance.
• A place for property video. A qualifying property video can be added to the Showcase carousel through the media provider, subject to Zillow’s requirements.

A photo starts the conversation

A kitchen image can catch someone’s eye. A floor plan helps answer what connects to it. A 3D tour gives the buyer another way to investigate the space before arranging a visit.

The platform is one part. The strategy is mine.

I look for the details a buyer needs to understand: how rooms connect, what makes the home distinctive and which views best tell that story. For a Showcase marketing plan, I coordinate the photography and tour preparation, review the featured media and align the description with the home’s strongest characteristics, alongside pricing, showings, buyer feedback and negotiation strategy.

For buyers exploring Palm Coast and St. Augustine from a distance, more ways to understand the home can make their next conversation more informed. It also gives local buyers a useful way to revisit the space after a showing.

Your questions

Program features and eligibility can change. Individual results vary. Exposure does not guarantee a sale.